Whether you're a budding entrepreneur whose head is bursting with ideas but doesn't know where to start, a stay-at-home parent turning a passionate hobby into a profitable venture, or a seasoned solopreneur gearing up for a grand rebranding adventure. I see you. I understand you. I've been you.

I’ve juggled, balanced, and sometimes dropped the ball. I've navigated the choppy waters of starting from scratch, learning the hard way that a great brand isn't just about a pretty logo or a catchy tagline; it's about telling your story in a way that connects, resonates, and stands out in a digital crowd where everyone is shouting for attention.

But here's the good news: with the right set of tools and a dash of expert guidance, you can turn your 'maybe-someday' dream into a 'look-at-me-now' reality. And the best part? You can achieve this not by being louder; but by letting your uniqueness and authenticity shine through.



For as long as I can remember, I've had the spirit of an entrepreneur, coupled with an insatiable thrist for learning. (If you've ever read Barbara Sher's books, I'm a quintessential scanner!)

My first 'business' kicked off at the age of 13, when I began selling home-made sweets to my sugar-starved friends in boarding school (I swear, I never poisoned anyone...at least not to my knowledge!)

After I graduation, I worked as a TV news journalist, and an ad agency copywriter before making my way to become a NE Emmy Award-winning television producer for PBS (I left this role in 2023 to pursue my online business full-time).

But as I already mentioned, I LOVE learning, so a health crisis back in my 20s naturally led me to qualify as a Board Certified Health Coach (I mean, that is perfectly natural, right?!😉) and earn all the pre-med courses on the path to becoming a registered dietician.

However - plot twist! I discovered that my real talent lay more in branding and marketing my health coaching practice than in persuading clients to embrace kale salads. So, I pivoted to help other health coaches and entrepreneurs grow their business.

12 years later, I'm a seasoned creative, online marketing expert and Certified Coach secializing in Marketing and Branding. This journey has equipped me with the battle scars, insights and skills to guide a diverse range of entrepreneurs.

So, whether you're at the cusp of leaving the 9-5 world behind, eager to transform a passion into a thriving business with a little one by your side, or an experienced solopreneur ready to dazzle with a show-stopping rebrand, I'm your go-to guide. Let me help you ceate a brand that isn't just noticed but remembered.


Brand-Aid Academy, was created with one goal in mind: to get your online business up and running as quickly and affordably as possible - while looking incredibly professional and polished!

Inside, you’ll find tools, templates, and step-by-step strategies to turn your branding and marketing from 'meh' to mesmerizing - without loosing your marbles or taking out a second mortgage!

Plus, you won't be swimming in the deep end alone! Instead, picture yourself surrounded by a supportive community of fellow entrepreneurs, cheering you on and providing valuable advice to as you ride the waves to success.

Learn more about Brand-Aid Academy here. Learn more about me below.



1) The first language I ever spoke was Greek. Unfortunately, it’s now all Greek to me!

2) I grew up on a game reserve in South Africa. I loved every minute of it (except when there were deadly snakes, scorpions and the occasional bat in my bedroom).

3) My first official job was making smoothies. My second official job was as a news reporter.

4) I used to want to be a cowgirl…just so I could ride horses all day.

5) I feel at home any place where there are palm trees.

6) I’ve been married for 20 years and have three fur babies and one not-so-furry baby…who’s almost taller than me!

7) When I’m concentrating, talking to me is like talking to a wall.

8) If I could do it all over again, I'd study to be a vet.

9) I have terrible aim. Seriously, DUCK or hide. (Same goes for my singing.)

10) I have changed my hair color more times than I can count...but now, I'm fully embracing the gray, and channeling the wisdom of my life experience!



I started my career as a television journalist and reporter in South Africa. After that adventure, I wrote copy for some of the world’s most famous brands (woohoo, free IMAX tickets!) with Publicis Worldwide. Then, after some sad goodbyes, I hopped on a plane and headed to the USA.

In Rhode Island, I started a gig as a television producer, working for PBS and running my own production company on the side. Snagged a bunch of Emmy and Telly Awards along the way, as well as an amazing husband who I found in the edit booth – BONUS!

Working with my husband was THE BEST...but we were working too much. I proceeded to burn the candle at both ends, while subsisting on a diet of THE WORST fast-food. Cue major health breakdown! (Which lead to major health education and a reincar-nation as a health coach.)

Created a thriving online health coaching practice. Exploded my email list...which made me realize my superpower is branding and marketing. Transitioned into my true love: helping other entrepreneurs plan their branding and marketing strategy and take ACTION!


If you want a simple, step-by-step guide to creating a brand you love, this is it!

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